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Welcome to the age of the customer

Omni-channel one-to-one interactions drive responses

Descriptive, predictive and prescriptive analytics solutions

CRM enhanced customer relationships

Data-driven digital engagements

Digital transformation strategy. transforming marketing

Building Customer Equity in the Age of the Customer

These are times of momentous change.

Customers who are now empowered with real-time technologies are changing the way they search, identify and engage with products, services and companies. For companies too, the availability of ubiquitous technology and communication tools means that they are able to understand people and their needs in real-time.

Writing in their seminal book, Customer Equity: Building and Managing Relationships as Valuable Assets, Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas, argue that customer equity management is now possible because of intersecting advances in four areas:

Affordable information technology | Low-cost communications

Sophisticated statistical modelling | Flexible fulfilment

Information-based targeted marketing is becoming more efficient and effective than blanketed mass marketing. By working with Hansa Cequity, CMOs can bring in customer-equity-based thinking to their marketing programs and win in the Age of the Customer.

Write to us to learn more about Customer Equity

Brand Equity vs Customer Equity

Multi-stage distribution system

Source: Customer Equity: Building and Managing Relationships As Valuable Assets. Robert C. Blattberg, Gary Getz & Jacquelyn S. Thomas | Harvard Business School Press.

Companies we partner with


Thought leadership that’s recognised across the world.


Thought leadership that’s recognised across Asia.


If you have any questions for us please fill out this form and we will get back to you.


You can now contact us at any of our branches in Mumbai, Delhi, Bangalore, Chennai and Chicago.

  • Mumbai:

    403 & 404,B Wing,
    4th Floor, Commercial Office
    Towers, Kohinoor City Mall,
    Kirol Road, Off LBS Marg,
    Kurla (W),
    Mumbai 400 070.
    Phone: +91 22 66077000

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  • Bangalore:

    145, 1st Floor, William Penn
    Building, Jyothi Nivas College
    Road, 5th Block, Koramangala,
    Bangalore – 560034
    Phone: +91 080 40914959/
    080 40906568

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  • Delhi:

    1st Floor, Unit 133, Tower B
    Spaze IT park,
    Sohna Road,
    Sector 49 – Gurgaon, 122001
    Phone: +91 11 28757990/
    Fax: +91 11 28759958

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  • Chennai:

    1st Floor, 6-7, Mayor
    Sivaraj Street,
    Chennai 600014
    Phone: 044 4261327 /28

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  • Chicago:

    626, Grove Street,
    IL 60201

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