Just like how the worth of a company can be measured by the value of its stock, it is now possible to quantify the value of a company using a new metric, Customer Equity. At Hansa Cequity, we have been working with companies to increase their customer equity.

Using tools and techniques in data management, analytics, contact management, digital and social media marketing, we have been able to unearth intelligence and insights into the way customers think, feel and act.