Cequity Knowledge Cafe

Case Studies

White Papers

Cequity White Paper

Customer Segmentation

By Nishit Mittal & Varun Gampa

January 2017

Cequity White Paper

Customer Experience Series: The State of CX in India

By Shridharan Gopalan

January 2017

Cequity White Paper

Importance of Retail Calendar

By Somali Bhushan

February 2017

Cequity White Paper

The Power of Small Data

By Ashutosh Paretkar

February 2017

Cequity White Paper

Grocery Shopper Behavior

By Shashank Pushp & Hemanth Kattamuri

February 2017

Cequity White Paper

LOAN TRANSFER - The Bleeding Vein of Housing Loan Segment

By Mayanka Sharma & Harshajith Umapathy

March 2017

Cequity White Paper

Test and Control

By Somali Bhushan & Nitesh Vadera & Shubham Garg

March 2017

Cequity White Paper

Getting the Analytics Journey Right

By Chetan Bhangdia

May 2016

Cequity White Paper

Accelerating Analytics Excellence

By Chetan Bhangdia

June 2017

Cequity White Paper

Digital Healthcare Relationships

By Chandana Malakar

June 2016

Cequity White Paper

The X-Factor of a Brand Final

By Subhiney Chhabra

June 2016

Cequity White Paper

Engaging the New Age Automotive Consumer

By Nirjhar Datta Chaudhuri & Santosh Valecha Prashant Mathur & Anurag J

July 2016

Cequity White Paper

Cultivating Customer Loyalty

By Sumit Jha & Vikas Shah

August 2016

Cequity White Paper

Inside and Beyond Customer Lifetime Value

By Subhiney Chhabra

August 2016

Cequity White Paper

Rise of Auto Intelligence

By Subhiney Chhabra

September 2016

Cequity White Paper

Customer Preference Centre

By Nirjhar Datta Chaudhuri

October 2016

Cequity White Paper

Leveraging Analytics to Retain Customers

By Nishit Mittal & Chetan Bhangdia

October 2016

Cequity White Paper

State of Customer Experience in India Report

By Shridhran Gopalan

October 2016

Cequity White Paper

How CRM is becoming the new advertising

By S Swaminathan

November 2016

Cequity White Paper

Journey of email marketing

By Abhishek Bose

November 2016

Cequity White Paper

Location Intelligence

By Chandana Malakar

November 2016

Cequity White Paper

Festive Shoppers

By Nishit Mittal & Varun Gampa

November 2016

Cequity White Paper

Analytics for Auto Aggregators

By Nrityang Kamath & Deepika Taneja

December 2016

Cequity White Paper

I know what you will buy next (Power of AI & Machine Learning)

By Nishit Mittal & Ankit Patel

December 2016

Cequity White Paper

Cequity's CCI (Consumer Consumption Insights)

By Shridhran Gopalan & Nishit Mittal

December 2016

Cequity White Paper

CM Leads Scoring

By Deepika Taneja

December 2016