Cequity Knowledge Cafe

ENGAGING THE NEW AGE AUTOMOTIVE CONSUMER

 

 

It is now the age of the ever increasing empowered customers for the auto industry. Also, given the vast information they have in their hands with the advent of digital technologies, social media platforms and the wide variety of compelling choices present today to see & compare different vehicles, it is important to identify key engagement touch points with these new age customers. Also, it is time that auto industry transforms itself as a customer intelligent enterprise, which brings together different internal stake holders, to create personalized, enriching experiences and address these customers’ needs differently across their lifetime.

This report summarises the key components of connected customer experiences for an automotive brand.

 

ACCELERATING BUSINESS ANALYTICS EXCELLENCE – THE CoE WAY

 

 

Centre of excellence is an organizational construct that plays a pivotal role in providing vision, strategy, guidance and enablers for the design, build and operationalization of an organizational capability. The approach brings the power of enterprise wide integration, agility to execution, economies of scale and refinement towards evolution. The journey of analytics can be accelerated by systematically creating a CoE resulting in enduring business impact. This article is a complete guide for enabling a well-crafted CoE for an organization.

 

 

 

CEQUITY's CCI - CONSUMER CONSUMPTION INSIGHTS

 

 

It is a data enrich report providing an analytical overview on present and future of Indian household consumption and expenditure pattern. It also provides The Consumer Confidence Survey, an assessment of perceptions of respondents on general economic conditions and their own situation during the current period and a year ahead.

The data presented here will help enterprises to understand the current trends and leading indicators of changing dynamics of India’s growth trajectory. The management needs to revise their marketing plan over time focusing on personalized product offerings, alternate distribution channels and innovative payment methods – all new developments in the marketing eco-system.

This report has been prepared by the research team from Cequity Customer Consulting Practice supported by Econometrics Research team to help the audience in strategic decision making.

 

 

GETTING THE JOURNEY OF BUSINESS ANALYTICS RIGHT

 

 

In the last decade or so, there has been an increasing trend of the ‘Business Technology’ (BT) paradigm replacing the classic ‘Information Technology’ (IT) thinking. BT takes a business centric approach and enables optimisation of value delivery processes like customer management, internal operations and external supply chains. In today’s world of digitization and socialization customer awareness has gone up while loyalty is sliding. Business Analytics can be a formidable instrument of positive change for business. Numerous enterprises are at various stages of the enticing journey. One should select the right strategy, tool kit, process and expertise to maximise the opportunity and minimise the risks involved.

This report summarizes the key drivers and enablers for Analytics and the critical success factors involved in the adoption journey towards enriched customer centricity.