Hansa Cequity helps India’s leading private sector bank transform its marketing from a bank focused approach to a customer-centric one. We helped the bank build a data warehouse that brought together some 80 feeds of customer datasets into one. The data warehouse now is the foundation for all its customer marketing activity.
We then brought in our technology consulting team to identify and implement an advanced marketing automation tool. The IBM Unica infrastructure, we helped the bank establish, is now delivering hundreds of planned and many more automated campaigns every day.
Our services go further. We have set up a customer and product strategy team that works with different departments in the bank to plan, execute and measure a range of one-to-one marketing campaigns for the bank.
Our digital creative team supports the bank with e-mail, SMS and social media creative elements that help bring alive the bank’s promise of delivering highly relevant and customer targeted one-to-one campaigns.