Careers in Analytical Marketing

Current Openings

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• Business Development / Sr. Business Development Associate
• Senior Business Analyst
• Client Servicing Manager
• Sr. Manager - Marketing Analytics

Business development
This is an exciting function within the Hansa Cequity team. As a Business development team member, you are constantly looking to create new opportunities for Hansa Cequity's business in the exciting new areas of Analytics. We are looking for people with "fire in the belly" and an urge to explore new horizons and unexplored territory.

Job Function: Business Development / Sr. Business Development Associate

Job Description: The person would work closely with the Business Development Manager on the international markets. On day-to-day basis, he/she will be responsible to manage and generate new leads for the company. He/she will carry out secondary research on key leads and furnish important information from business stand point. Also, the person with interact with senior level people in the prospects' companies, qualify the leads and generate business meetings.

He/she will be responsible to achieve the assigned monthly targets for prospect interaction opportunities that include "request for meetings" generating follow up calls and "request for information". The person will be actively involved in managing e-mail and cold-calling campaigns, would handle in-bound enquires. Apart from this, the person will also assist in creation of marketing collaterals and proposals

1. Good understanding of identifying potential clients and initiating conversation.
2. Responsible for Research, Lead Generation, Prospecting and Qualifying target prospects and to generate new sales opportunities.
3. Achieve the assigned monthly targets for prospect interaction opportunities that include "request for meetings" generating follow up calls and "request for information".
4. Manage and accelerate the Business Development Campaigning through cold calling, e-mail campaigning etc.
5. Follow up on all inbound enquiries (Web, Phone) in a timely manner.
6. Identifying Potential business opportunities through existing database.
7. Provide feedback to the corporate / designated supervisor on customer needs and competitive market intelligence.
8. Assist in creating proposals and marketing collaterals.

Education:

• MBA from premier management institute
• Engineering background would be an added advantage.

Experience:

• Prior experience in similar role would be added advantage.
• The person should be well exposed to cold-calling and pre-sales process at least for 6 months to 1 year.
• Should have exposure to e-mail campaigning, generating marketing collateral, etc for 6 months to 1 year.

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Position: Senior Business Analyst
Location: Mumbai
Position description

This is a critical role with day to day client interface and responsibility for delivering success to the clients. This is not a Sales job. The position is a part of the Analytics team and is responsible for day to day Analytics delivery.

This role requires intense understanding of the client's business and data scope, keen eye for data driven insights, focus on identifying analytical opportunities and translating the data driven insights into actionable marketing campaigns are a requirement.

The individual needs to have a consultative mindset to connect enterprise data & analytical methods to provide analytical solutions to business problems. This requires continuously engaging with the client to identify business opportunities through insights and drive towards actionable outputs to achieve business goals.

Responsibilities: Plan, Deliver, and manage the client expectations for assigned clients

• Defines the roadmap for the client delivery, with help from the Associate VP & Practice head-Analytics.
• Responsible for Analysis, Profiling, Segmentation, Insights Sharing, MIS and Dashboards.
• Manage tactical Adhoc requirements and strategic predictive models and actions
• Should have ability for exploratory data analysis by understanding business situations & analyzing data to effectively recommend marketing action
• Look for possible problems and investigate inconsistencies with data or with processing and take action to resolve problems.
• Aptitude to learn about the data fields relevant to various kinds of portfolios and about methods used by customers to store and retrieve data.
• Produces reports and summaries for presentation to business users and depict data graphically for inclusion in presentations.
• Maintains records of project progress and revisions and coordinates project archival and documentation procedures.

Core Skills:

1. Project planning and implementation and end-to-end project execution. Very good at Microsoft Excel.
2. Ability to communicate analysis in a simple business friendly way
3. Execution of multiple projects
4. Data mining , analysis
5. Insights generation -ability to extract marketing insight from the data
6. Detail oriented -very number savvy
7. Ability to understand the client business and capture business process and events
8. Keen eye for details and data interpretation
9. Good communication skills and strong ability to work effectively in a team environment
10. Good project management skills with a focus and responsibility for flawless, timely delivery
11. Ability to quickly scale up in terms of the learning curve in the area of predictive analytics, model building, tools like SQL/SAS (demonstrated capability to learn quickly in difficult situations).

1. Ability to work effectively in an environment involving multiple team members and possess ability to further team collaboration
2. Open to a knowledge sharing framework by contributing effectively through training sessions
3. Capability to perform multiple tasks simultaneously in a fast paced environment
4. Zeal and enthusiasm to ensure that the task on hand is taken to execution in the given timeframe and with the minimum quality standards not compromised
5. Ability to work independently with very minimal supervision
6. Excellent people management skills
7. Ability to identify right skill sets within the team, allocate tasks effectively as well as extract best possible performance out of the team members

Qualification & Experience

1. BE / B.Tech graduates and/or MBA (Marketing/Finance)/ MA (Economics / Econometrics) from premier institutes like IITs /IIM's
2. Experience 3-4 years in Market Research companies, Brand management or Media planning. Exposure to analytics would be an added advantage though not required
3. Client interfacing and project management skills

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Position: Client Servicing Manager

Job Description:Responsible for Client Servicing/Account Management

1. Managing clients in the retail and DTH sectors.
2. Prepare presentations, working documents and other business management requisites.
3. Be able to undertake end-to-end data led campaigns.
4. Comfortable with data and numbers. Should have demonstrated aptitude to understand numbers.
5. Be able to consult and advice clients on optimising use of customer data to make meaningful impact to their business
6. Handle cross-functional teams like Data Analysts, Creative teams and Campaign Delivery teams to ensure high levels of team work and delivery

Education:

• MBA/Post Graduate with at least 2 years of experience in Client Facing / Account management role

Experience:

• PTarget Industries - BTL/Digital/ CRM agencies/role; Mkt Research cos;

Core Skills:

1. Client Management
2. Analytical and problem solving skills
3. Marketing consulting skills
4. Understanding of DM & CRM
5. Communication skills
6. Results orientation
7. High level of initiative and assertiveness
8. Hunger to grow
9. Self Motivation and drive towards Winning and a "Can Do" Attitude.

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Position: Sr. Manager - Marketing Analytics

Location: Mumbai

Job Description: This position will manage analytics projects in Marketing Analytics and will have a small team of Business Analyst, Statisticians reporting directly to him/her. This position is based out of Mumbai, India.

The primary focus will be on providing actionable analytical solutions to the domestic and international clients. The person would need to have the ability to think about a business problem without a rigid brief constraining him or her! He/She should then be able to work with the data & formulate a very specific Analytical problem. Post this He/she should be able to independently drive the analysis process and finally convert the Analytical problem into data-driven insights & executable business strategies/solutions.

The identified person would have the skills to execute analytical projects himself & also manage a small team of Business analysts. He/She is expected to himself/herself lead the project & work on analytical tools to ensure delivery.

Exposure to data mining tools such as SPSS, SAS, & Open source etc would be an added advantage.

The identified person would work in a fast moving environment & would need to be skilled at multi tasking & rapidly moving projects forward. The work environment would give the person huge exposure to multiple industries & projects. However as against a typical KPO, this environment would need the person to typically complete projects with rapid turn around times.

Key Responsibilities:

1. Provide Analytical Solutions to the client through detailed drill down analysis of key business initiatives, interpreting results, and making strategy recommendations through the use of various analytic tools.
2. Analytical ability to delve into detail and solve problems, but also have an interest in understanding the broader business perspective.
3. Collaborate in developing strategies and developing methods and models for analyzing, mining, and reporting on customer data. Identify key customer characteristics to enhance customer profiles for analysis.
4. Work closely with Client Team to execute project
5. Introduce new processes, methods, best practices to streamline the work flow and improve his productivity.
6. Lucid communication with Client, to manage client's expectations and plan project timelines

Education:

• MBA / PGDBM from reputed business will be an added advantage
• Graduate/ postgraduate degree from a reputed institution in Engineering/ Science/Commerce stream.

Experience:

• Experience of using analytics across a range of industries / subject areas will be an added advantage.
• 5-7 years experience in Consulting/Analytics Company.
• Prior experience of data-mining will be an added advantage.
• Familiarity with databases, analytical software & open source tools will be an added advantage

Other Requirements:

1. Ability to think critically
2. Strong analytical and communication Skills
3. Strong team player in cross-functional environment
4. Team management skills
5. Client and project management skills
6. Training and mentoring skills
7. Logical and problem solving skills

FUNCTIONAL COMPETENCIES

Results Interpretation & Presentation:

• Has good ability to conceptualize and communicate analysis approach and results in well structured manner in PowerPoint deck
• Has good ability to interpret analysis results and relate them with Business background / problem /opportunity
• Has critical thinking skills
• Identifies and communicates actionable come up from the analysis in effective manner

Project Management:

• Interact with clients to understand project background, needs and expectations
• Analyze the projects needs and prepare project plans at micro-level
• Conceptualize and review the operations time-to-time
• Guides team on day-to-day queries/issues

Training:

• Proactively identifies needs for technical training and prepares plan for the same
• Prepares training material on the analysis techniques and statistical software
• Conducts training for the team of analysts

Inclination towards process, systems & quality orientation:

• Understands the importance and relevance of the processes laid down for analysis execution
• Adheres to the recruitment process and uses it to improve performance
• Proactively suggest improvements based on experiences on implementation

Industry Familiarity:

• Has good knowledge of a variety of industries. Preferably Retail / Insurance/Finance/Telcom

Software Expertise:

• Knows how to carry out and interpret multivariate analysis on SAS / SPSS will be an added advantage.

Apply Now