Careers in Analytical Marketing

Current Openings

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Business Development

Account Manager

Operational Deliveries : Account Manage

  1. To define analytics, database & Campaign brief based on client requirements
  2. To co ordinate with various teams across org into ensuring all aspects of Customer Strategy, campaigns & Data are in sync
  3. Provide weekly update of deliveries & its status to clients
  4. To monitor & quality check every output sent to client
  5. To use IT Platforms ( SQL/ Cequity ACE) for identifying target base for particular campaigns or marketing initiatives
  6. Get data structure realigned in given timelines

New Business Initiatives:
Identify new business opportunities to penetrate in other BSL businesses

Client Relationships

  1. Ability to understand client business, industry dynamics & issues facing client
  2. Should grow revenues and manage collections from account by providing better analytics techniques, newer projects etc
  3. Should contain ability to build client clear briefs, database briefs & communicate with analyst before analysis

Team Management

  1. Clearly provide inputs to Analyst in terms of tasks to be accomplished, deliveries to be sent
  2. Understand Analyst strengths development areas, & align role with aspirations
  3. Keep team motivation high by using various techniques to ensure team morale is high

Data Management :
Assist in data structure realignment in given timelines

Internal Process:
Documentation of activities by Creating knowledge repository
Proactively coordinate and manage C-sat surveys per the Cequity standards

Key Attributes for delivering the Performance measures (Technical)

  1. SQL proficiency preferred

(Managerial)

  1. Attention to details
  2. Project Management , Project planning
  3. Business Acumen

(Behavioral)

  1. Team Management
  2. Interpersonal Relationships
  3. Project Execution

Apply Now


Position: Sr Business Analyst

Operational Deliveries

  1. Responsible for Analysis, Profiling, Segmentation, Insights sharing, MIS & dashboards for each client
  2. Convert repeated Adhocs into automated reports
  3. Convert business requirements into clear analytical approach and requirements
  4. Build proactive analytical approaches & deliverables for the client

Client Management

  1. To manage clients & understand their requirements & interact with client on a daily basis & convert business requirements into analytical solutions
  2. To derive insights from data using technology tools & convert to actionable business solutions
  3. To present to clients the insights in a compelling manner
  4. To build client roadmap

Internal Processes

  1. Document all deliveries & archive it
  2. Ensure conversion of key projects into case studies for Knowledge transfer & for developing expertise capabilities for Cequity
  3. Ensure 3-4 models are built over the year based on client brief or by defining a problem

New Business Initiatives

  1. To build relationships with existing clients by ensuring deliveries are as per expectations
  2. Support new business development support by helping with analytical approaches as and when required

Key Attributes for delivering the Performance measures (Technical)

  1. Working knowledge of MS Excel, SQL, SPSS, CEquity ACE

(Managerial)

  1. Ability to work in teams
  2. Quality orientation
  3. Business Acumen & Industry orientation

(Behavioral)

  1. Problem Solving
  2. Strong communication & Presentation skills
  3. Customer Orientation

Apply Now


Position: Campaign Analyst

Campaign Analysis

  1. To extract campaign list using Ms SQL after understanding the campaign brief
  2. To set aside a control group for from the target group for effective tracking a campaign
  3. To build & share list with campaign execution team after retrieving target audience list
  4. To work closely with analytics, campaign and client management team to launch the campaigns

Analysis & Reporting :

  • Tracking every campaign on conversion ratio, sales impact etc

Self Development :

  • To learn SQL & SSIS

Key Attributes for delivering the Performance measures (Technical)

  1. SQL, SSIS , MS Excel

(Behavioral)

  1. Attention to detail
  2. Ability to work in teams
  3. Continuous learning (Tools, techniques ,etc)

Apply Now

Position: Asst Manager - Data Integration

Data Management

  1. Automation of data management & ETL processes
  2. Automation of periodic & templated reports
  3. Documentation of ETL codes , data dictionary etc acting as a knowledge repository
  4. To establish data quality process & ensure issues like number mis match, erroneous list generation do not occur

People Management

  1. Works closely with client, analysts and campaign teams to ensure timely client deliveries
  2. To impart training on technical skills to team
  3. To provide guidance & support team in all aspects of team’s deliverables

Self Development

  1. Develop & enhance Skills on new technologies like SSRS, SSAS, OLAP Cubes etc

Key Attributes for delivering the Performance measures (Technical)

  1. Proficiency in SSIS, SQL, TSQL, SSRS, Cequity ACE

(Managerial)

  1. Ability to plan projects & handle Multiple projects

(Behavioral)

  1. Attention to details
  2. Process Oriented

Apply Now

Position: Data Analyst

  1. To deliver based on standard DRF requirements & ad hoc requirements from client assigned
  2. Develop script for every data integration & ETL process
  3. To ensure publication of data quality & Audit report
  4. Run data cleansing logarithms to cleanse data
  5. Automate all standard reports to reduce repeated manual reporting
  6. Co ordinate across Campaign & Analytics team to ensure client deliveries are channelized & data requirements are met with
  7. Build & manage automated data process for Cequity ACE to ensure quick and easy analysis
  8. To ensure extraction, loading & transferring of data happens

Key Attributes for delivering the Performance measures (Technical)

  1. SQL Server, TSQl, SSIS

(Behavioral)

  1. Attention to details
  2. Perseverance
  3. Ability to work with large nos

Apply Now