Case Study

Hansa Cequity Campaigner

A leading direct-to-home digital satellite television provider sharpens its competitive edge bringing about a key shift in its campaign management mindset. Find out how…

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Debit Card Activation

Hansa Cequity understands that liability usage behavior is strongly linked to a customer’s debit card usage behavior. Liability and debit card usage data was used together to create customer segmentation to drive all activation and usage campaigns.

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Asset Cross Sell

The amount of inflow and average monthly balance together acts as a highly deterministic surrogate for cross-sell opportunities. Hence a segmentation followed by propensity modeling was used.

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