Hansa Cequity ACE™ - Campaigner

Campaigner delivers campaign planning and management functionality. This allows you to transform the insight and intelligence gained from Hansa Cequity ACE™ Analytics into actionable, repeatable processes for customer acquisition and retention.

It offers a cost-effective platform for campaign management, providing all the functionality required for executing and automating multi-channel marketing campaigns. Fully integrated into the Hansa Cequity ACE™ Solution Suite, Hansa Cequity ACE™ Campaigner provides the means for turning insight into action.

Among the key features and benefits of the Hansa Cequity ACE™ Campaigner module are the following:

• Multi-level segmentation capabilities that you define, target and track key customer segments
• Seamless definition of control groups, seeds and sample selects
• Financial tools to project costs, response rates, revenue and ROI
• Effortless application of business rules for setting segment priority
• Flexible output of campaign files in user-defined format for execution of marketing processes
• Campaign and segment coding for detailed tracking and program refinement