Hansa Cequity ACE™ - Modeler

Modeler is a data mining and predictive modeling module. Through an intuitive visual user interface, marketers can create highly accurate and robust models on large volumes of customer and transactional data. It is designed to enhance marketing professionals' productivity with its rich functionality.

Using Hansa Cequity ACE™ Modeler, models can be confidently created to predict the future behaviour of your customer based on their past behaviour. This information can be used to develop relevant, profitable and customer centric marketing strategies and interactions.

The models built are:

• Propensity models based on those most likely to respond to specific products and services
• Predict the monetary value of new customers based on existing customers
• Target customers most likely to respond and increase their life time value
• Retention or churn models to identify those most likely to defect
• Segment customers to determine specific differentiating attributes for Buyers versus Non-Buyers

Advantages to marketers:

• Time saving
• Enabling optimal campaign selections
• Empowering the marketing department to build effective robust models for targeting customers’ propensity, cross-sell, up sell and acquisition
• Automating the data preparation stage for modeling
• Identifying significant relationships in your data across very large marketing databases
• Creating discrete and robust multi-variant customer segments