Analytics @ Speed

We understand that business is constantly changing and so business users need a platform that will allow them to track these changes in the customer lifecycle with ease. Marketing users can slice and dice data easily and convert any number of 'business hypotheses' into validated data within seconds. Queries that would have taken them days or months to get can now be accessible using 'drag & drop' functionality. Users can create and modify dashboards in minutes with minimum support from IT. Hansa Cequity ACE™'s full interactivity and collaboration empowers users.

Hansa Cequity ACE™ provides the power of business intelligence to Marketing users who are not necessarily “quant jocks”. Its self-service design is simple and intuitive. In just days, users will be interacting with a world of rich operational data. Everyone can easily create and modify one’s own views and dashboards in minutes. Users can drill down to the smallest level details to high- level overviews; all within a fully collaborative environment.

Traditional business intelligence is expensive, takes months to deploy and is often under- utilized by all but a few analysts and report writers. Hansa Cequity ACE™ is different. It's built with the marketing user in mind. Hansa Cequity ACE™’s unmatched ease of use, customization and flexibility turns business intelligence into something that users can usually convert insight into immediate marketing action.

Hansa Cequity ACE™ is built on a platform called Column Based Database Technology (CBDT) which allows incredible speed to answer marketing queries. Hansa Cequity ACE™ can potentially scan 50 to 80 million records per second and thus provide answers at the “train of thoughts”.