Customer View @ Speed

Allows you to create a single view without investing in an expensive Data warehouse

For companies that consist of different brands and divisions, customer data is invariably scattered across the organization within different legacy systems and often comprises numerous different fields and formats. Hansa Cequity ACE™ is able to consolidate and merge this data into a 'single view of customers' with a consistent format making it easily accessible and functional for a variety of marketing purposes.

For example, if a customer holds more than one product with different subsidiary companies or brands within a corporate group, each separate piece of information held on by this customer can be amalgamated into a 'single view' of that customer, highlighting the combined product portfolio, enabling marketers to make the most of the intelligence held.

Duplicate customers, or customers who have products from multiple areas of the business, can be identified and merged using details of their name, address, length of residency, date of birth and household characteristics.

The resulting single view will provide a more complete, up-to-date picture of each individual customer, enabling you to maximize your marketing potential.