Hansa Cequity has worked with some of India’s leading consumer packaged goods companies in the areas of analytical marketing, web analytics and campaign management.
Along with Professor Prasad Naik of UC Davis, our COO, Ajay Kelkar has published a paper “Dynamic Marketing Mix Allocations in the Presence of Unreliable Data” at Kellogg Northwestern University. Download the paper here.
We have helped one of the world’s largest FMCG companies analyse web visitor behavior and build a loyalty program to keep the engagement going.
By using retail sales data Hansa Cequity also helps FMCG brands understand customer purchase patterns across modern trade stores in India.