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Hansa Cequity's Co-Founder & COO, Ajay Kelkar, quoted in this article
Post on : 16/04/2012

Please read the article "The FB connect of brands" here.

Hansa Cequity’s Co-Founder & COO, Ajay Kelkar, was a keynote speaker at Doha Bank’s Annual Retail Forum on ‘Innovations in Global Retailing’
Post on : 07/11/2010

The Annual Retail Forum which was recently organized by Doha Bank at Four Seasons Hotel, Doha, focused on ‘Innovations in Global Retailing’ this year. The forum was addressed by leading experts on retail marketing and social change.

Through the discussions, emphasis was laid on a paradigm shift in perspective from ‘Return on Investment (ROI)’ to ‘Return on Customer’. Based on expert viewpoints, the need to focus on service instead of price was also emphasized in order to build customer loyalty.

Co-Founder & COO of Hansa Hansa Cequity, Ajay Kelkar addressed the forum with key insights on utilization of analytical based retail strategy to optimize market share. Gain an insight into his discussion in the article on ‘Customer Portfolio ‘Becoming Key Determinant’ featured in the Gulf Times.

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Hansa Cequity’s CEO, Swaminathan S, at The Customer Show Asia 2010, Singapore.
Post on : 27/10/2010
The Customer Show Asia 2010 will be held on September 29th and 30th, at the Grand Hyatt Hotel, Singapore. The conference is a congregation of the world’s largest brands and leading solution providers, with focus on strategies and innovations of customer facing businesses. This year there will be discussions on how business growth can be achieved through customer focus and the evolving role of social media and the "new" customer.

The Customer Show provides a unique platform, where delegates can interact, exchange experiences, discuss strategies, establish partnerships and gain exclusive insights into innovative technologies and business methodologies.

As a part of the Customer Experience Session, Hansa Hansa Cequity’s CEO, Swaminathan S, will speak about Customer Management 2.0. The discussion will focus on how development of a customer management framework and segmentation of customers, helped in driving a ‘different strokes for different folks’ strategy for a leading retailer from India.

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