News & Media

Thought leadership that’s recognised across the world.


  • Hansa Cequity buys majority stake in D-Square Solutions

    The acquisition will strengthen our data science and help our aviation business vertical.

    Read More

    Also read more on: Business Standard | VCCircle | MoneyControl | The Economic Times | Deccan Herald

  • Platforms allows businesses to scale faster

    Read More

  • What’s the relevance of research?

    January 2014

    Our co-founder and CEO, S Swaminathan, talks about the topic at the 2nd AIM-AMA Sheth Foundation Doctoral Consortium at IIM Ahmedabad. .

  • Our COO, Ajay Kelkar speaks at Ascent Huddle

    8 October 2015

    "Often as we race against time and competitors, marketeers forget the most important aspect of selling which is the consumer." This weekend, Ajay spoke about the growing importance of customer service in all entrepreneurial ventures.

  • India’s first Omni-Channel Shopper Study

    26th August, 2015

    Indian shoppers are fast undergoing a transformative change. Our Omni-Channel Shopper Study understands customer behaviour and how India shops.

    Read more: NDTV PROFIT |  Live Mint  |  Afaqs  |  |  HT Syndication  |  ET, Brand Equity  |  Exchange4media  |  Best Media Info  |  Adage India

  • In using big data, the key point is how do you use the small data.

    17 - 18 June 2015

    CEO, S. Swaminathan talks on how big data is revolutionizing retail.

  • Our COO, Mr. Ajay Kelkar speaks at IBM Amplify, 2015 in San Diego

    We work with clients to enhance customer centricity.

    We bring solutions by blending Technology, Digital, Analytics and Cloud to provide seamless method for improving customer experience.

  • A Customer Marketing Institute by Hansa Cequity

    13 July 2015.

    The organization is in process of setting up a customer marketing institute to impart knowledge in data science, technology, digital and campaign management.






Bringing CXPA in India

We’re working to increase the impact and visibility of customer experience professionals


Making big data beautiful

Most organisations who have invested in big data are particularly interested in how one could use it well and not stray off the path.


Know your customers and focus on them

Companies everywhere seem to be adopting a “customer-centric” approach, but how do they survive in this competitive scenario? Find out what winning companies do.


Top 10 Martech trends to watch out for in 2016

This New Year, expect to see an increasing use of technology in marketing.


7 things that changed for e-commerce this millennium

Dr Dhrupad Mathur, SP Jain Global, Dubai; and Ajay Kelkar, COO and co-founder, Hansa Cequity, spell out what changed for the sector this millennium.


From Mad Men to the Math Factory

In the new year, algorithms and math will allow marketers to understand customer data better and make it actionable, making the mad advertising men run a math factory soon


Building the omni-channel roadmap

Keeping omni-channel retailing in mind, major brands are developing strategies in order to hold the opportunities created by this new trend. Hansa Cequity and Retailers Association of India (RAI) published a study of Indian consumers and their shopping habits across all channels.


Hansa Cequity is on people’s wish list as one of the Top Boutique Analytics Firms in India to work for.

According to Analytics India Magazine, analytics is gaining popularity as a career option and Hansa Cequity has the technological expertise, tools to work with big data and the right kind of people.


Hansa Cequity joins Adobe Solution Partner Program

Hansa Cequity will now work as a Business Level Partner of Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers.

Read more: Adgully | MxM India

Launch of Marketing Technologies Centre of Excellence

The centre is designed to provide customer marketing solutions and methodologies in today’s data-driven business ecosystem by leveraging IBM’s marketing cloud technologies and cloud solutions.


Reinventing marketing: The data driven marketer

The World Economic Forum is calling personal data a "new asset class: a valuable resource for the 21st century that will touch all aspects of society". Consumers are happy to share personal information as long as they see a ‘value-add’ for themselves. This means changing strategy and structure across the organisation – and reinventing the marketing department altogether.


Omni-channel shopping

With the experience of shopping becoming seamless, connected and hassle-free, 'omni-channel' the new buzzword in the global retail industry. Our COO, Ajay Kelkar, gives us a deep insight into this new trend.


Turbulence in Analytics

Analytics and big data are two words that have become very popular now. Data scientists have been quoted as one of the sexiest career titles of the 21st century. But is analytics over hyped? Our COO, Ajay Kelkar gives us the answer.


Data is at the centre of corporate communication

Analytics solutions have matured from business intelligence and reporting to predictive and prescriptive tools for effective forecasting, optimisation and a lot more. The Hindu Business Line reports on the NASSCOM-Hansa Cequity report on Analytics Maturity in India.


NASSCOM and Hansa Cequity release report on Analytics Maturity in India

Ajay Kelkar, Co-founder and COO, Hansa Cequity, said “Data scientists were ranked by HBR as the sexiest job of the 21st century. Cequity assessed the work done by participating Data science teams along with NASSCOM and used their Smart Analytics Impact™ framework to assess the more innovative case studies.

Read more: Press Release | Report

Launching the Customer Marketing Maturity Framework

The framework assesses the level of customer marketing maturity in orgnisations, and is measured across 5 functions: customer strategy, data environment, analytics capability, digital marketing and marketing technology.

Read more:  Firstpost | IIFL

Hansa Cequity raises Rs.30 cr to go global

“We are extremely delighted to invest in Hansa Cequity. They have best-in-class customer/marketing analytics and customer relationship marketing capabilities,” said Anand Vyas, Managing Partner, ASK Pravi.


Also read more on: Economic Times | VCCircle | iamWire | DealCurry

Reinvent your creative team

With more and more sectors leveraging on data to build customer relationships, know how to reinvent your creative teams to embrace the new emerging roles.


Trends CMOs will benefit from in 2015

The new age customer, social media and blog data analytics will drive CMO agenda this year, says report by Hansa Cequity.


Career, finances top priorities for Indian women, says JWT study

Ajay Kelkar, COO of Hansa Cequity talks about the change in the purchasing behaviour of the independent Indian women.


How real value can breed better loyalty

Customer relationship management programs are expensive, with companies spending almost $50 billion a year. Loyalty can be retained by building relevance through information.


Big data to be game changer for marketing in the country; organisations grapple with their complexity

In an age when digital is rewriting the rules, Hansa Cequity talks about the role of CMO’s in managing data.


Hansa Cequity: Where technology and creativity collide

“It’s a very new kind of creative – creativity has changed from being touchy, playing on feelings, to being an inventor” says Nishad Ramachandran, VP and head of digital experience, Hansa Cequity.


The Reincarnation Of Loyalty

Hansa Cequity’s COO, Ajay Kelkar calls loyalty programmes the most “hardworking tool” in a CMO’s armoury at a time when customer loyalty is almost dead.


Westside's 3D magic for children

Hansa Cequity promotes Westside’s Young and Free collection in an innovative and futuristic way by using the 3D technology.


Data equity will rival brand equity in the days to come: Ajay Kelkar, Co-Founder & COO of Hansa Cequity

“Data is like ‘footprints’ that customers are leaving behind! Data is all around us, but it needs to be made sense of.” says Ajay Kelkar, Co-Founder & COO of Hansa Cequity.


Get a Glimpse | Big Data analysts

Analysing billions of data points and making sense of them is what data analysts excel at. A Cequitian talks about her journey as a data analyst.


The story of 4 small Indian companies who are delivering value via the cloud

A story of four small companies who are using cloud computing to deliver value to their customers.


Brands using social media to learn about consumer preferences

Hansa Cequity's Vasudevan talks about how social media was used for our client Celio to increase revenue and reward loyalty.


Diffusing channels of self-service

Hansa Cequity’s CEO, Swaminathan talks about what gets a significant change in consumer’s adaption of services.