We are moving into an era where CMOs are expected to spend more than CIOs on technology, according to Gartner. With billions of dollars being put into technology, a significant amount of CMOs budget will be fairly spread between marketing programs and technology investments. We work along with leading technology companies across the globe to help our clients assess, select, implement and operate their marketing technology platforms for business impact.


Adobe Digital Marketing Solutions are helping businesses combine content and data, with personalisation, experience management, and social capabilities. Hansa Cequity, along with Adobe, is aiding the journey of businesses from data to insights to action. The partnership aims at intelligently optimising customer experiences and campaign returns across channels and devices.


IBM is among the first movers in creating technology solutions that can help enable the marketing folks. From advanced marketing automation tools that help deliver precision one-to-one marketing solutions to the best-in-class web analytics tools. Hansa Cequity has a close working relationship with IBM helping brand and marketing teams deploy and run IBMs technologies.


Oracle has been pushing the boundaries in moving marketing into the cloud. The Marketing Cloud combines best in class solutions for CRM, social CRM, campaign management and more. Hansa Cequity has a dedicated team working with the Oracle teams to help educate, implement and support brands with marketing technology services.


Hansa Cequity has a deep and lasting relationship with Netcore. We execute thousands and thousands of e-mail and SMS campaigns every year with Netcore ad, we drive to build intelligent, one-to-one relationships for clients.

Customer Gauge

Customer Gauge is Hansa Cequity’s partner for the Voice Of Customer (NPS) offering. CustomerGauge is a software-as-a-service platform that helps clients improve customer experiences. The system automatically measures, analyses feedback and has close-loop tools to retain customers better, and reduce churn, all based on the industry standard metric of NPS. Results are published and analyzed in real-time, using highly customizable and flexible reporting tool making it ideal for global enterprises. It has been among the first software platforms to segment customers based on hierarchy and lifetime value.

Cequity Clients can also use Customer Gauge and Cequity’s Relationship Centers as a combo channel to understand their customer experiences. We have built a model for implementing the NPS for specific Indian customer experiences.

TouchPoint Dashboard

Hansa Cequity uses Touchpoint Dashboard’s visualization and collabaoration tools to define and present the customer journey across all channels and lines of business. Touchpoint Dashboard is a powerful, yet easy to use web-based journey mapping platform. It can be an important part of a company’s customer experience strategy and support your continuous improvement initiatives. It gives you the power to easily Map, Analyze & Present customer experiences

Cequity strongly believes that maps must be created from the customer viewpoint. We have built a 9 step process to mapping customer journeys in the Indian context.With the assistance of the Dashboarding tool from TouchPoint Dashboard, we have managed to provide a structured consulting assistance to our customers in defining the right journeys for their consumers.

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