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http://www.hansacequity.com/images/cequity_logo.jpg www.cequitysolutions.com 88 88 16/04/2012 http://www.hansacequity.com/article.php?newsfeed=29&p=75&sub=0 Please read the article "The FB connect of brands" here. 07/11/2010 http://www.hansacequity.com/article.php?newsfeed=28&p=75&sub=0 The Annual Retail Forum which was recently organized by Doha Bank at Four Seasons Hotel, Doha, focused on ‘Innovations in Global Retailing’ this year. The forum was addressed by leading experts on retail marketing and social change. Through the discussions, emphasis was laid on a paradigm shift in perspective from ‘Return on Investment (ROI)’ to ‘Return on Customer’. Based on expert viewpoints, the need to focus on service instead of price was also emphasized in order to build customer loyalty. Co-Founder & COO of Hansa Cequity, Ajay Kelkar addressed the forum with key insights on utilization of analytical based retail strategy to optimize market share. Gain an insight into his discussion in the article on ‘Customer Portfolio ‘Becoming Key Determinant’ featured in the Gulf Times. Read More 27/10/2010 http://www.hansacequity.com/article.php?newsfeed=27&p=75&sub=0 The Customer Show Asia 2010 will be held on September 29th and 30th, at the Grand Hyatt Hotel, Singapore. The conference is a congregation of the world’s largest brands and leading solution providers, with focus on strategies and innovations of customer facing businesses. This year there will be discussions on how business growth can be achieved through customer focus and the evolving role of social media and the "new" customer. The Customer Show provides a unique platform, where delegates can interact, exchange experiences, discuss strategies, establish partnerships and gain exclusive insights into innovative technologies and business methodologies. As a part of the Customer Experience Session, Hansa Cequity’s CEO, Swaminathan S, will speak about Customer Management 2.0. The discussion will focus on how development of a customer management framework and segmentation of customers, helped in driving a ‘different strokes for different folks’ strategy for a leading retailer from India. 28/09/2010 http://www.hansacequity.com/article.php?newsfeed=26&p=75&sub=0 The convention of India Retail Forum (IRF), 2010 will be held on September 28th - 29th, at the Renaissance, Powai, Mumbai. The conference will present speakers and delegates from some of the leading retail brands in India and global companies. This edition will be significant, as it presents practical learning from the market and answers important questions of the retail industry. The forum will help address challenges of the retail industry, such as how modern retail is driving consumption and the best possible strategy for global companies interested in investing in the Indian market. India Retail Forum provides a platform to share and learn from masters in the market, enables exchange of ideas and helps to explore innovations in IT and support systems. The forum offers delegates a network through which they can interact and gain insights from the best in the retail industry. As a part of this year’s IRF Theme: ‘Get The Power’, Co-Founder & COO of Hansa Cequity, Ajay Kelkar will be a panellist of the CRM session and will speak about ‘Embedding Customer Loyalty into a Retail Business’. 26/05/2010 http://www.hansacequity.com/article.php?newsfeed=25&p=75&sub=0 Cequity, a new age data driven marketing services company, has launched India's first On-Demand Direct Marketing services platform - Cequity ACE. Cequity ACE is an easy to use plug & play platform that can accelerate the direct marketing capabilities of an organization. It is a simple drag & drop analytics application and campaign management solution. Today, companies are acquiring a sea of customer data which needs to be sorted, segmented and analyzed at breakneck speed to gain insights and develop CRM campaigns. But traditional direct marketing agencies lack the proprietary tools & infrastructure to effectively manage large volumes of data, discover new customer segments and develop insights to use in a targeted marketing campaign. Cequity ACE helps brand marketers in organizing their customer data, provides access to quick analytics & insights and delivers targeted DM campaigns across channels - telemarketing, SMS, email and other traditional DM media. It makes 1-to-1 marketing simple and easy & has all the modules that a savvy brand marketer is looking for. Cequity ACE is really simple, effective & easy to use. Leads generated by above the line campaigns can be easily brought into the Cequity ACE platform. They can be analyzed by media, city, region etc. using Cequity ACE Analyzer. Then, these leads can be quickly moved into the Cequity ACE CAMPAIGNER for follow up campaigns. The number of campaigns can be scaled up by over 50% every month. Retaining and growing customers can be done in a jiffy with advanced query speeds up to 25 million records per second & sorting speeds at 10 million records per second. Cequity ACE is the best in class customer management platform of its kind. The marketers can now quickly identify their best customers and initiate Direct Marketing actions on them. Also, with scoring speeds of 15 million records per second, imagine the power it can add to a telecom, retail or a financial services company's ability to quickly segment its customers and cluster them into buckets for campaigns. With tighter marketing budgets, Cequity ACE ensures that every penny is spent on right customer with right offer. In today's tough environment, Cequity ACE comes as a boon to brand marketers. Cequity ACE is made available as a service and therefore does not have any capex costs associated with it. S. Swaminathan, Co-founder and CEO, Cequity explains, "This service comes wrapped around with technology, strategy and creative service - all bundled in a simple subscription fee-based engagement model. Also, it takes away the hassles of installation, maintenance and operations. In this alternative pricing model, a company merely pays the subscription fee and gets the benefits of a world class team, analytics application and campaign management platform. This makes Cequity ACE a truly recession proof direct marketing tool." CEQUITY is a part of Rs. 650 crore Hansa Group, which has over 4 decades of experience in Marketing Communications services and has interests in companies like RK Swamy BBDO, Hansa Research, and Hansa Medcell and Media Direction. With offices in both India & US, CEQUITY has already started offering services to national as well as international clients. 11/05/2010 http://www.hansacequity.com/article.php?newsfeed=24&p=75&sub=0 Cequity, a new age data driven marketing services company, has launched India's first On-Demand Direct Marketing services platform - Cequity ACE. Cequity ACE is an easy to use Plug and Play platform that can accelerate the direct marketing capabilities of an organization. It is a simple drag and drop analytics application and campaign management solution. Today, companies are acquiring a sea of customer data which needs to be sorted, segmented and analyzed at breakneck speed to gain insights and develop CRM campaigns. But traditional direct marketing agencies lack the proprietary tools and infrastructure to effectively manage large volumes of data, discover new customer segments and develop insights to use in a targeted marketing campaign. Cequity ACE helps brand marketers in organizing their customer data, provides access to quick analytics and insights and delivers targeted DM campaigns across channels - telemarketing, SMS, email and other traditional DM media. It makes 1-to-1 marketing simple and easy, and offers all the modules that a savvy brand marketer is looking for. Cequity ACE is really simple, effective and easy to use. Leads generated by above the line campaigns can be easily brought into the Cequity ACE platform. They can be analyzed by media, city, region etc. using Cequity ACE Analyzer. Then, these leads can be quickly moved into the Cequity ACE CAMPAIGNER for follow up campaigns. The number of campaigns can be scaled up by over 50% every month. Retaining and growing customers can be done in a jiffy with advanced query speeds up to 25 million records per second and sorting speeds at 10 million records per second. Cequity ACE is the best in class customer management platform of its kind. The marketers can now quickly identify their best customers and initiate Direct Marketing actions on them. Also, with scoring speeds of 15 million records per second, imagine the power it can add to a telecom, retail or a financial services company’s ability to quickly segment its customers and cluster them into buckets for campaigns. With tighter marketing budgets, Cequity ACE ensures that every penny is spent on right customer with right offer. In today's tough environment, Cequity ACE comes as a boon to brand marketers. Cequity ACE is made available as a service and therefore does not have any capex costs associated with it. S. Swaminathan, Co-founder and CEO, Cequity explains, "This service comes wrapped around with technology, strategy and creative service - all bundled in a simple subscription fee-based engagement model. Also, it takes away the hassles of installation, maintenance and operations. In this alternative pricing model, a company merely pays the subscription fee and gets the benefits of a world class team, analytics application and campaign management platform. This makes Cequity ACE a truly recession proof direct marketing tool." CEQUITY is a part of Rs. 650 crore Hansa Group, which has over 4 decades of experience in Marketing Communications services and has interests in companies like RK Swamy BBDO, Hansa Research, and Hansa Medcell and Media Direction. With offices in both India and US, CEQUITY has already started offering services to national as well as international clients.  11/05/2010 http://www.hansacequity.com/article.php?newsfeed=21&p=75&sub=0 There are over 57 Million blogs across the world and the number is growing at a furious pace. Over 100, 000 blogs are created everyday across various topics and categories. Blogs have heralded a new era of micro-publishing that's growing rapidly in the digital marketing world and what's widely called Publishing 2.0. Growth has not only occurred in the US, but there has been a lot of blog growth in Japan, Korea, China, France, and Brazil, to name a few countries. How does one track and read the best blogs in marketing and media from around the world? Ad Age has come out with a ranking of its Power 150 Blog list. India's own best marketing & media bloggers have made it to this hall-of-fame list from Ad Age. One of them is www.customerworld. typepad.com and this blog is featured amongst best marketing & media blogs from India on this list. S.Swaminathan, CEO of Cequity ( A leading CRM, database marketing & analytical marketing company) runs this blog. Customer World has interesting articles on everything to do with how enterprises, marketing & communication professionals, media and technology have to reengineer themselves to the new emerging customer controlled economy. Swami has been running this blog for the last couple of years. 07/05/2010 http://www.hansacequity.com/article.php?newsfeed=23&p=75&sub=0 Cequity, a new age data driven marketing services company, has launched India's first on - demand Direct Marketing services platform - cequity ACE.Cequity ACE is an easy to use plug & play platform that can accelerate the direct marketing capabilities of a organization. It is a simple drag & drop analytics application and campaign management solution. Today, companies are acquiring a sea of customer data which needs to be sorted, segmented and analyzed at breakneck speed to gain insights and develop CRM campaigns. But traditional direct marketing agencies lack the proprietary tools & infrastructure to effectively manage large volumes of data, discover new customer segments and develop insights to use in a targeted marketing campaign. Cequity ACE helps brand marketers in organizing their customer data, provides access to quick analytics & insights and delivers targeted DM campaigns across channels - telemarketing, SMS, email and other traditional DM media. It makes 1 - to - 1 marketing simple and easy & has all the modules that a savvy brand marketer is looking for. Cequity ACE is really simple, effective & easy to use. Leads generated by above the line campaigns can be easily brought into the Cequity ACE platform. They can be analyzed by media, city, region etc. using Cequity ACE Analyzer. Then, these leads can be quickly moved into the Cequity ACE CAMPAIGNER for follow up campaigns. The number of campaigns can be scaled up by over 50% every month. Retaining and growing customers can be done in a jiffy with advanced query speeds up to 25 million records per second & sorting speeds at 10 million records per second. Cequity ACE is the best in class customer management platform of its kind. The marketers can now quickly identify their best customers and initiate Direct Marketing actions on them. Also, with scoring speeds of 15 million records per second, imagine the power it can add to a telecom, retail or a financial services company's ability to quickly segment its customers and cluster them into buckets for campaigns. With tighter marketing budgets, Cequity ACE ensures that every penny is spent on right customer with right offer. In today's tough environment, Cequity ACE comes as a boon to brand marketers. Cequity ACE is made available as a service and therefore does not have any capex costs associated with it. S.Swaminathan, Co-founder and CEO, Cequity (Customer Equity Solutions) explains, "This service comes wrapped around with technology, strategy & creative service - all bundled in a simple subscription fee-based engagement model. Also, it takes away the hassles of installation, maintenance and operations. In this alternative pricing model, a company merely pays the subscription fee and gets the benefits of a world class team, analytics application and campaign management platform. This makes Cequity ACE a truly recession proof direct marketing tool." CEQUITY is a part of Rs. 650 crore Hansa Group, which has over 4 decades of experience in Marketing Communications services and has interests in companies like RK Swamy BBDO, Hansa Research, Hansa Medcell & Media Direction. With offices in both India & US, CEQUITY has already started offering services to national as well as international clients.