Customer Integrated Marketing

Turning customer insights into marketing programs

Customer Integrated Marketing(CIM) effectively integrates two marketing process - brand and customer management, thereby helping marketers understand their customers, their purchase behavior, interactions across channels and drive targeted marketing campaigns across their lifecycle of relationships with the firm.

Increasingly, companies have access to wealth of information about their customers and prospects. Marketers need to convert this data into marketing insights and build fully integrated marketing campaigns. By carefully segmenting and selecting clusters of these customers, marketers can increase revenue growth from existing customers through cross-sell & up-sell, increase market share by acquiring cost-effectively, retain customers better than competition and therefore get better return on customers (ROC).

Our CIM consultants spend valuable time to convert data streams into strands of valuable information through quantitative techniques, help discover important insights about prospects, customers & understand their behavior through powerful analytics & scoring methodologies. They use the insights, thus generated, for marketing action through focused high velocity technology-driven marketing campaigns, based on continuously observed changes in customer transactional & interaction behavior.

CIM - Services & Solutions

Our CIM team has expertise to play a strategic role in customer management programs by linking customer insights, design, develop & manage fully integrated marketing programs for clients in a multi-channel environment - direct mail, email, SMS, call-centre, online media etc.

Our CIM team bring together flexible & scalable marketing technology platform, insight-driven analytics capabilities, agency thinking program management capabilities to deliver exceptional value & results for clients.

• Customer Planning - We work with clients in understanding their current customer management objectives. With our customer planning framework & best practices workshops, we build a Blueprint of customer management vision & develop a plan working closely with the client’s senior management team and identify key metrics & execution phases for implementing a robust customer management program within the organization. Our integrated marketing approach to customer management lifecycle ensures close-knit approach with the branding & marketing strategy.
  
• Database Marketing Services - To enable a comprehensive understanding of customers, we manage our clients’ databases using an advanced customer database technology platform. Our database platform ensures an one view of our clients’ customers across multiple data sources like CRM, call centre, online, billing systems, loyalty systems etc. Thereby, we enable near real-time access to customer profiles & information for right-time marketing programs.
• Analytics & Insights Services - Our proven quantitative framework using advanced analytics and statistical methods ensures we provide deep insights into customer data and make them actionable for marketing programs. We used advanced statistical tools like SAS, KXEN to build analytical models to help our clients yield better results & profitability from their marketing programs. Be it, response models, customer segmentation, churn models, customer lifetime value, conversion models, media-mix optimization models, customer cross-sell & up-sell models, we bring the power of quantitative thinking & value to drive marketing accountability into marketing programs.
• Campaign Management Services - With more and more customer data getting real time, we believe in the need to manage & build near real time campaign management needs for our clients. Our advanced campaign management engine is flexible and scalable with an ability to set-up automated campaign rules based on customer behavioural and transactional data refreshes to build an engaging experience using timely, relevant & customized campaign triggers.
• Marketing Communication Services - Unlocking insights and driving relevant, customized & contextual campaigns is a critical part of any marketing program.  Our marketing communication services which include creative development, email messaging, SMS messaging, telemarketing, loyalty programs & offline customer engagement programs ensure we manage every aspect of customer lifecycle right from acquisition to retention to advocacy. Our contextual creative methodology ensures the right balance between ‘emotional’ and ‘rational’ creative thinking so as to drive optimized results for all of our marketing campaigns.