Digital Marketing - Email and SMS

Email :

• Email marketing is an exceedingly cost-effective marketing tool and when used customer manamgementproperly, can catapult your sales to new levels.
• According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $48.34 for every dollar spent on it in 2007.
• The expected figure for this year is $45.06, and the prediction for 2009 is $43.52. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.

• Mobile population has now surpassed Internet population. There are over 80 million mobile users in India and the number continues to grow astronomically. This revolution is fast turning the mobile device into a critical marketing medium. In today's fast moving world the mobile device is the most personal device a marketer can find. However, the rules of marketing on mobile are quite different from the mass marketing models that are normally used.

• Analytical approach
• Hansa Cequity will organize a one view of the customer database, analyze data, segment the base to run a segmented marketing campaign
• At Hansa Cequity we use our indigenously developed self-serve technology model & Analytics model, giving it the edge in terms of continuous availability and swift up gradation with the changing environment. We offer the following technological capabilities to our business partners. Clients will obtain greater ROI on their display campaigns through the keyword targeted content.