Whitepapers

Customer Management

"Suppose your company lost 10% of your inventory last month, you would panic. You’d get your staff together, lock the doors and figure out exactly where that inventory went. However, the same company can lose 10% of their customers without even noticing."

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Facing ARPU Challenges in a Evolving Consumer Landscape

As emerging markets mature and consumers demand more attention, telecom service providers are constantly being challenged to innovate in order to develop and retain their customer base. How does an analytical approach help you stay ahead of competition? Our whitepaper on a Value Management Framework for the telecom industry will give you the answers you seek.

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Event Driven Marketing

Traditional marketing in financial institutions is based around pushing products to customers based on a statistical assessment of their likelihood to accept such an offer (Product Push).Event Driven Marketing (EDM) has come as a breathe of fresh air for financial institutions. Offering the ability to access customers through a "pull" strategy, EDM is relevant instantly as it meaningfully assimilates to a customer's need.

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