As a marketer you are tasked with the challenge of running a weekend Sale campaign for a traditional-Indian wear brand.
Having conducted your ground research, you segment your audience according to their interests, demographics, loyalists, and past success. After building on your communication, you deploy your campaign & await the results! However, this time, the results are not what you had expected. What could possibly have gone wrong?
Hansa Cequity can help!
Presenting Cequity GenIus – an intelligent image analytics model that uses AI/ML to create effective campaigns which drive crucial decisions based on data insights. The model extracts several meta-data points from the image including facial expressions, colour combinations, indoor/outdoor settings, brand name, and more!
