Accurately identify high-value HCPs through in-depth profiling and segmentation by leveraging data on prescription patterns, patient demographics, and HCP engagement.
Optimise marketing efforts by understanding HCP needs, preferences, and engagement levels.
Drive improved HCP experience through targeted communication.
HCP Channel Preference
Determine the best communication channels for each HCP based on past behaviour analysis.
Enhance engagement and conversion rates through personalised messaging tailored to individual preferences.
HCP Influencer Network Analysis
Identify key opinion leaders (KOLs) to amplify the brand message and accelerate adoption by mapping HCP relationships and identifying influential figures.
Build strong relationships with influential HCPs to drive product prescribing.
HCP Churn Analysis
Predict and prevent HCP attrition to protect revenue and market share by identifying early warning signs of churn through behaviour and engagement analysis.
Increase customer retention through timely interventions.
HCP-MR Interaction Analysis
Optimise sales effectiveness by analysing HCP-MR conversations using speech analytics to extract key insights.
Improve product messaging and sales strategies based on HCP feedback.
HCP Lifetime Value
Maximise the value of each HCP relationship through segmentation and tailored engagement based on prescription history and engagement metrics.
Convert occasional prescribers into loyal customers.
HCP MR Mapping
Optimise MR productivity and efficiency through data-driven territory planning based on HCP potential, geographic location, and MR performance metrics.
Improve sales performance by matching the right MR to the right HCP.
Case Study
Cequity helped a leading pharma FMCG brand to promote and sell their product online and track and monitor coupon selections
