It is well known that customers’ ‘intent to spend’ is not the same as their ‘ability to spend.’ Thus, it is vital for businesses to know this distinction and have an accurate assessment tool that can analyse their customers’ income across several touchpoints.
Introducing Cequity Spentuition, a revolutionary Income Surrogate tool that empowers CEOs, CMOs, Business Heads, and market planning teams to take sound business decisions based on the right data points.
