Solutions

CequityAce Loyalty Platform

Loyalty Ace. Beyond loyalty. Build engagement that performs.

Loyalty is evolving. Move beyond points, transactions and one-size-fits-all rewards to build meaningful customer and partner engagement around the behaviours that matter to your business.

Customer engagement

Partner engagement

Engagement Orchestration

Customer Intelligence

FLEXIBLE RULES ENGINE

Control & Governance

The Shift

Loyalty was built around transactions. Engagement is built around behaviour.

The next generation of programmes needs to do more than reward a purchase. It needs to recognise value, respond to behaviour and help businesses influence the outcomes that matter.

Beyond Points

Reward behaviour

Go beyond purchase-led points. Recognise the actions, milestones and behaviours that create value for your business.

Beyond transactions

Engage across the journey

Create opportunities to engage before, during and after a transaction — across the moments that shape the relationship.

Beyond Rewards

Recognise value

Combine rewards with recognition and differentiated experiences so engagement feels relevant, not simply transactional.

B2C Engagement

Build customer engagement beyond transactions.

Loyalty Ace helps brands move from a traditional loyalty programme to a broader engagement model — one designed around customer behaviour, relevance and growth.

Engage customers for more than what they buy. Build relationships around why, when and how they engage.

Design around behaviour

Define engagement actions that matter to your business, not just transactions.

Recognise customer value

Create differentiated experiences for different levels of engagement and value.

Adapt as priorities change

Build engagement rules that can evolve with campaigns, categories, channels and business priorities.

Connect engagement to growth

Use engagement as a lever for repeat behaviour, deeper relationships and measurable business outcomes.

B2B Engagement

Go beyond incentives. Build partner engagement.

Loyalty Ace extends engagement beyond consumer programmes to distributors, dealers, retailers, influencers, sales teams and other partner ecosystems.

Don't just incentivise partners. Build an engagement model that changes behaviour and supports partner performance.

Incentivise the behaviours that matter

Align partner engagement with sales, activation, visibility and other business priorities.

Recognise and differentiate

Create meaningful recognition for different levels of partner contribution and performance.

Build flexibility into the programme

Adapt rules and engagement mechanics as channel priorities evolve.

Balance performance with control

Bring governance and programme discipline to partner engagement and incentive economics.

The platform

One engagement engine. Built around your business rules.

Loyalty Ace gives businesses the flexibility to design, operate and evolve engagement programmes without being constrained by a one-size-fits-all model.

1

Configure : Build engagement mechanics around the rules and behaviours your business needs.

Engage: Create relevant opportunities across customer and partner journeys.

2

Reward: Use rewards, recognition and differentiated benefits to reinforce behaviour.

3

Control: Build governance, controls and programme discipline into day-to-day operations.

4

Operate: Support the ongoing management of engagement programmes as priorities evolve.

5

Measure: Connect engagement activity to participation, behaviour and business outcomes.

6

Why Hansa Cequity

Technology backed by customer engagement expertise.

A platform creates the capability. Strategy, data and activation turn that capability into business impact.

01 Strategy

Define the engagement strategy, behaviours, economics and operating model around business objectives.

Data & analytics

Use customer, partner and behavioural data to make engagement more relevant and measurable.

02 Technology

Use Loyalty Ace as the engagement platform layer to operationalise the strategy at scale.

03 Activation

Translate engagement strategy into journeys, campaigns and experiences that drive action.

04

Built for the business

One platform. Different engagement priorities.

Whether the objective is customer growth or partner performance, the engagement model starts with the business behaviour you want to influence.

For customer businesses

For brands looking to deepen customer relationships and create measurable growth.

Increase meaningful engagement
Influence repeat and desired behaviours
Recognise and differentiate valuable customers
Connect engagement to business outcomes

For partner ecosystems

For businesses looking to improve partner participation, performance and economics.

Influence partner behaviour
Drive sales and activation priorities
Recognise high-value contribution
Strengthen programme control and economics